Key Responsibilities

The Website Tracking Manager will act as a key point of contact between the London marketing teams and the software engineering teams based in Europe, helping to ensure that tracking and front-end requirements are correctly understood, implemented and validated. The key areas of the role are: Tracking & Tag Management, Tracking Maintenance, and support with Front-End Development:
Own and manage Google Tag Manager across all brands, countries and markets
Ownership of our Consent Management Platform
Manage and maintain Google Analytics properties across both web and app environments
Implement and maintain: Conversion Tracking, Event Tracking, Marketing pixels, and third-party tags
Ensure accurate tracking and measurement reliability for platforms such as Google Ads, Floodlights, Meta Pixel, and app campaigns (via AppsFlyer or SDKs)
Ensure tracking implementations remain compliant with GDPR, consent management, and evolving privacy standards.
Maintain a structured data layer
Maintain documentation for GTM structure, tagging frameworks, tracking setups across multiple markets
Establish and enforce best practices for tracking implementation
Support scalability and consistency across all web properties
Act as the main point of contact for tracking-related issues
Investigate and resolve discrepancies in conversion data
Debug tracking across landing pages, multi-step funnels and cross-domain journeys.
Support and maintain server-side tracking implementations (S2S, CAPI, Reporting APIs, etc.)
Perform regular audits of GTM containers, tags, triggers, and variables as well as data consistency across multiple platforms
Reduce reliance on external engineering teams by resolving tracking issues independently where possible
Build, update, and maintain marketing landing pages (via CMS platforms that do not require development skills) for channels like PPC/Paid Social, etc.
Implement tracking requirements directly into front-end code where needed
Ensure pages are responsive, performant and technically sound
Support rapid deployment of campaign-related updates without delays
Build, update, and maintain marketing landing pages (via CMS platforms that do not require development skills) for channels like PPC/Paid Social, etc.
Implement tracking requirements directly into front-end code where needed
Ensure pages are responsive, performant and technically sound
Support rapid deployment of campaign-related updates without delays