Merchandise Strategist (Chinese Speaker), Shopping Center, TikTok Shop
Job Description
TikTok is revolutionizing the way people discover and shop online. At the heart of this innovation is TikTok Shop Shopping Center, a one-stop hub where users can explore promotions, trending products, and shoppable content—all seamlessly integrated within the app. We are seeking a Category & Product Growth Manager to join our UK team and drive the strategy, execution, and growth of our marketplace categories.
This is an exciting opportunity to work at the intersection of e-commerce, consumer insights, and technology. You will lead category expansion initiatives, drive product launches, and collaborate with global teams to shape the future of TikTok Shop in the UK. If you are passionate about consumer trends, e-commerce strategy, and delivering measurable impact in a fast-paced, innovative environment, this role will empower you to make a real difference.
At TikTok, you will join a vibrant, inclusive workplace that thrives on creativity, collaboration, and curiosity. You’ll gain global exposure, work with cross-functional teams, and contribute to a platform that inspires millions every day.
Key Responsibilities
Develop and implement annual category and product growth strategies for the UK marketplace, driving GMV growth in key segments.
Lead hero product launches and manage the expansion of strategic categories to maximize impact.
Design a robust supply-side analysis framework to evaluate category performance, product selection, and prioritization based on market insights and business goals.
Partner with traffic product and algorithm teams to optimize traffic support, monitor ROI, and implement guardrail metrics.
Collaborate with category management and strategy teams to set tailored growth targets, monitor progress, and facilitate post-campaign reviews.
Support cross-border and local sellers by providing strategic guidance, campaign oversight, and milestone tracking.
Requirements
Bachelor’s degree or higher.
Fluent in both Chinese and English, with excellent business communication skills to collaborate with cross-border teams in China.
Proven experience in e-commerce merchandise strategy, category management, or related strategic roles.
Strong project management, communication, and execution skills, with the ability to work under pressure and adapt to dynamic environments.
Highly curious and informed on consumer trends, market practices, and industry developments, particularly in the UK/Europe.
Self-driven, results-oriented, and capable of influencing cross-functional teams.
Benefits
Competitive salary with performance-based incentives.
Opportunities for career growth and professional development on a global scale.
Exposure to cutting-edge e-commerce and technology platforms.
Inclusive, dynamic, and collaborative work environment.
Flexible working arrangements and focus on work-life balance.
Opportunity to work with international teams and gain global marketplace experience.