Marketing Manager
Job Description
A leading lifestyle and real estate development organization, Majid Al Futtaim, is seeking a talented and strategic Marketing Manager to lead brand positioning and integrated marketing campaigns across residential and destination projects. Known for delivering world-class retail, entertainment, and community developments—including iconic destinations like Mall of the Emirates—the company is committed to creating vibrant places where people live, shop, and connect.
In this role, you will play a critical part in shaping the brand’s voice and ensuring consistent, high-impact marketing across multiple channels. From destination marketing initiatives to residential project launches, you will develop innovative strategies that enhance brand visibility, attract customers and investors, and support business growth.
This is an excellent opportunity for an experienced marketing professional who thrives in a fast-paced, creative environment and enjoys turning bold ideas into impactful campaigns. You will collaborate closely with leadership and cross-functional teams to deliver memorable experiences that strengthen the brand and drive measurable results.
Key Responsibilities
Lead the development and execution of destination marketing strategies that strengthen brand presence and visitor engagement.
Drive brand positioning initiatives in collaboration with senior marketing leadership.
Integrate residential development projects into a unified destination marketing strategy.
Design and implement marketing campaigns aligned with residential sales targets and new project launches.
Oversee marketing communications, ensuring consistent brand messaging across all channels and customer touchpoints.
Plan and deliver destination events, promotional campaigns, and annual marketing activity calendars.
Lead digital marketing initiatives, PR campaigns, and performance optimization strategies.
Manage creative development including advertising assets, POS materials, brochures, videos, and photoshoots.
Collaborate with internal teams including Sales, Development, Retail, and Community Management to ensure integrated campaign delivery.
Develop and manage marketing budgets while tracking KPIs and campaign performance to ensure strong ROI.
Requirements
Reporting & Performance
Prepare monthly KPI reports to evaluate campaign performance and marketing effectiveness.
Deliver quarterly performance reports for departmental review and strategic planning.
Requirements
Bachelor’s degree in Marketing, Business Administration, or a related field.
7–12 years of professional marketing experience, ideally within real estate, destination marketing, or mixed-use developments.
Strong strategic planning and decision-making abilities.
Excellent communication, storytelling, and presentation skills.
Proven experience managing multiple campaigns and projects simultaneously.
Creative mindset combined with strong execution and performance focus.
Experience managing marketing budgets and reporting campaign performance metrics.
Leadership skills with the ability to guide teams and collaborate with stakeholders.
Fluency in English and Arabic (spoken and written) is required.
Benefits
Competitive salary and performance-based incentives.
Opportunity to work on high-profile real estate and destination marketing projects.
Career growth within a leading international lifestyle and development organization.
Exposure to innovative marketing campaigns and brand-building initiatives.
Collaborative, diverse, and dynamic workplace environment.
Professional development opportunities and leadership training.