Paid Media Operations Specialist, EMEA
Job Description
TikTok is a global leader in short-form mobile video, empowering people to connect, create, and engage like never before. With millions of users worldwide, TikTok combines entertainment, creativity, and innovation to deliver unparalleled digital experiences.
The Media Team at TikTok drives the company’s growth and brand presence through strategic media partnerships, data-driven campaigns, and creative solutions across multiple markets. By blending analytics with creativity, the team ensures TikTok reaches audiences effectively while optimizing advertising performance for maximum impact.
TikTok is looking for a Media Team Operations Specialist to join its growing media team. This role offers an exciting opportunity to manage end-to-end media operations, work cross-functionally with internal and external partners, and help deliver campaigns that inspire, engage, and drive measurable results. This position is ideal for organized, proactive professionals who thrive in fast-paced environments and have experience in media, marketing, or advertising.
Key Responsibilities
Support planning, execution, and optimization of media campaigns across digital and traditional platforms.
Collaborate with agency teams, including planners, buyers, and account managers, to ensure seamless campaign delivery on time and within budget.
Coordinate with internal teams and external media partners to guarantee accurate implementation of media schedules and placements.
Monitor campaign performance and identify optimization opportunities, assisting in budget tracking and creative asset management.
Analyze key metrics such as reach, impressions, CTR, CPC, CPA, and ROI to draw actionable insights and recommendations.
Conduct post-campaign analysis and maintain thorough documentation, sharing learnings with internal stakeholders and external partners.
Maintain strong relationships across cross-functional teams and agency/media partners, ensuring timely delivery of reports, updates, and campaign materials.
Requirements
Minimum Qualifications
Bachelor’s degree or higher in Communications, Marketing, Journalism, or a related field.
At least 2+ years of experience in media, marketing, or advertising; agency experience is a plus.
Strong project management skills with experience managing campaigns and large budgets.
Demonstrated ability to plan, execute, and optimize campaigns independently.
Ability to prioritize multiple projects across different campaign phases in a matrixed environment.
Detail-oriented, organized, proactive, and solutions-focused.
Preferred Qualifications
Flexibility and creativity to adapt quickly in a fast-paced environment.
Strong team collaboration skills, comfortable working with diverse cultural backgrounds.
Resourceful, hands-on approach with willingness to help build processes and systems from the ground up.
Benefits
Work in a fast-growing, innovative global tech company with exposure to large-scale media operations.
Gain experience in campaign planning, media optimization, and analytics.
Collaborate with cross-functional teams across product, marketing, and creative divisions.
Access to mentorship, professional development workshops, and networking opportunities.
Dynamic and inclusive workplace culture that values innovation, collaboration, and creativity.
Potential future career opportunities within TikTok’s global media and marketing teams.