Marketing Manager
Job Description
A respected and long-established UK charity is seeking an experienced CRM & Contact Strategy Lead to drive its multi-channel engagement strategy and lead a major CRM transformation programme. This is an exciting opportunity to shape how the organisation connects with its audiences across email, SMS, and push communications while playing a central role in the transition to Microsoft Dynamics 365.
With a strong presence in public engagement, education, and community-focused initiatives, the charity is committed to modernising its digital infrastructure to improve supporter journeys and engagement outcomes. This role will combine strategic leadership with hands-on execution, ensuring data-driven, automated, and customer-centric communications across both charitable and commercial functions.
If you are passionate about marketing automation, CRM strategy, and delivering seamless digital journeys that make a meaningful impact, this role offers both purpose and professional growth.
Key Responsibilities
Lead the organisation-wide contact strategy across email, SMS, and push notifications.
Oversee the migration and transition to Microsoft Dynamics 365 CRM.
Design and implement automated customer journeys using Customer Insights Journeys.
Partner with commercial and charitable teams to deliver high-impact campaigns.
Ensure best-practice data governance, accuracy, segmentation, and compliance.
Drive a test-and-learn culture through A/B testing, performance analysis, and reporting.
Collaborate with internal stakeholders and external technical partners during CRM implementation.
Improve data quality, consent management, and deliverability standards.
Manage and develop two associates, setting clear objectives and performance expectations.
Handle multiple projects simultaneously within a fast-paced environment.
Requirements
Strong experience in CRM management, marketing automation, and digital customer journeys.
Hands-on expertise with Microsoft Dynamics 365 or similar enterprise CRM platforms.
Solid understanding of data segmentation, analytics, and engagement optimisation.
Proven experience improving data governance, compliance, and consent management.
Strong stakeholder management skills across commercial and charitable teams.
Leadership experience with the ability to mentor and develop team members.
Highly organised, proactive, and comfortable managing high project volumes.
Analytical mindset with a focus on continuous improvement and measurable impact.
Benefits
Permanent position within a respected UK charity.
Hybrid working arrangement (London or near Surrey).
Opportunity to lead a major CRM transformation initiative.
Meaningful work supporting community and educational programmes.
Collaborative and purpose-driven working environment.
Professional development and long-term career growth opportunities.